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Sales Representative Best Buy | How to Sell at Best Buy

We Understand How Best Buy Work

Best Buy has been around since 1966 and is one of the largest consumer electronic retail store. Best Buy generates around 40 billion dollars with over 1500 stores worldwide.

There’s no easy way to get your products in Best Buy but with our sales representative Best Buy representative program we provide a solid strategy.

As Bestbuy.com continues to generate over 80% of their sales domestically in the United Sates it’s key to the success of many brands. Best Buy is estimated to reach another 40 billion in sales this year.

Best Buy's Sales
Best Buy Sales Chart

WPT is a Minneapolis, MN based sales rep group. The three founding partners have 80 years of combined retail sales, operations and merchandising experience. As salespeople and buyers with final decision making power, they have generated wholesale and retail sales revenue of $15 Billion over the entirety of their careers. Together, they have negotiated hundreds of multi-million dollar programs with the most respected brands in the world – from start-ups to global market share leaders in CE manufacturing and services, as well as small regional chains to big-box multi-channel players in retailing. This is how our Best Buy Sales Representative can help your brand.

Partner 1’s career in retailing started in 1992 at Best Buy where he quickly worked his way up to Store Manager of Operations. He moved to the corporate office in 1996, and spent a year in Retail Operations before being promoted to Buyer for Mobile Phones. His 17 year merchant career has been a blend of managing consumer electronics services (broadband, mobile phone, satellite and cable TV) and the hardware categories that make them work. As a Senior Buyer, he helped launch Best Buy’s broadband initiative and negotiated the first programs for Internet services with companies like Microsoft and Comcast. He ran the DIRECTV business and drove #1 US retailer market share.

He spent the last 10 years prior to founding WPT in Director level positions for Best Buy Mobile. His teams, in many ways, reinvented the way mobile service, hardware and accessories are sold in the US today. This includes his merchandising strategy for the first Best Buy Mobile pilot that resulted in 1000+ store integration. It also includes his leadership role building the Best Buy Mobile Stand-Alone store concept and scaling it to over 400 US locations.

Partner 2’s retail career began in 1992 at Best Buy. He worked his way up from store Sales Manager to Corporate Buyer responsible for mobile electronics, portable audio and accessories. His success propelled him to a Senior Buyer position with the team that built and launched Bestbuy.com. Later, as Senior Buyer for mobile electronics, parts and installation, his team elevated Best Buy’s brand and market share in the car audio category by signing agreements with many Tier-1 speciality companies thought, at the time, to be off-limits to a non-commissioned sales floor.

He left Best Buy in 2003 to pursue a career as an independent sales representative calling on retailers, including Best Buy, Target, Apple Stores and more. Prior to WPT, he was a Vice President of Sales and managed dozens of successful accounts, including an international brand that achieved top market brand share in portable audio/speakers at Best Buy.

He is also sought after as a consultant, where he recently completed projects for the #1 global semiconductor company for mobile phones and a leading speciality entertainment retailer.

Partner 3’s first CE job was as a commissioned salesperson at Best Buy in 1988. He moved to the corporate office in 1996 and worked in Training and Retail Operations departments. He was a subject-matter-expert for the team that wrote Best Buy’s first sales and merchandising Standard Operating Platform, much of which remains in use today.

He was named Senior Buyer for Advanced Television Services in 2000 and achieved DIRECTV and TiVo’s #1 US retailer market share. Promoted to Senior Buyer of a multi-billion dollar TV category, he helped navigate the transition from analog to digital. Merchant Director roles in computing and home theater accessories, furniture and home automation followed. In 2008, he was made Merchant Director for Secondary Markets and ran teams managing clearance and returned merchandise.

He left Best Buy in 2012 to accept a Vice President of Merchandising position at Coinstar/Redbox (now Outerwall), where he built the merchandising strategy for Orango an automated kiosk for sales of new and refurbished consumer electronics.

Key Accounts: BestBuy, Target, Kohl’s